Vedaprana’s story is a testament to the power of self-belief and perseverance in facing challenges. Despite societal expectations and personal doubts, Vedaprana embarked on an entrepreneurial journey fueled by her passion for creativity and independence.
Having worked as a Digital Media Editor, Vedaprana realised her discontent with the monotony of a conventional job. Inspired by her innate resilience and dreamer’s spirit, she took a leap of faith and founded her boutique, Veda’s, aiming to carve a niche in the saree industry.
But all dreams beg sacrifices! Vedaprana faced scepticism from her family and acute financial constraints, which were a huge deterrent to her plans. Yet she refused to succumb to fear or dependency. Starting with meagre resources, circulating her money and keeping a minimum profit, she gradually expanded her business, relying on her determination and instincts.
Lack of mentorship propelled Vedaprana to discover herself in a renewed way. She took one step at a time and self-taught herself the nuances of business, marketing, and financial literacy. This paid off when slowly, her business reached the global market, and she welcomed overseas clients to her boutique. Today, she stands as a beacon of empowerment, having overcome obstacles to champion causes close to her heart.
Through her business, Vedaprana has raised awareness about India’s rich handloom heritage and empowered women to embrace entrepreneurship. She has also picked up artisans from various states who showcase exclusive handwork in the sarees, which, through Veda’s, is now her hallmark.
Vedaprana’s journey exemplifies the importance of dreaming big, taking risks, and persisting through adversity. With a vision to evolve beyond sarees and embrace a broader lifestyle concept, Veda’s tagline “Sells Sarees, Earns Stories” reflects her commitment to storytelling, which also gave birth to ‘The She Saga’ an online magazine that gives voice to women and their untold stories.
Vedaprana inspires aspiring entrepreneurs who want to embark on a journey of resilience, self-discovery, and financial independence.
